Importance of Early Branding in Small Business


A lot of small businesses start out trying to be everything to everyone only to realize that this was not an effective strategy. How do you better define your brand? And what does it even mean to have a brand? Each day, consumers are exposed to over 3,500 brand messages. It’s important for a brand […]


Survey: Families with Children Find Barriers to Eating Out

The cost of feeding an entire family in difficult economic times has become a major hurdle for many families, but leading information company The NPD Group says there are other challenges that restaurants may be able to overcome in their PR and marketing efforts. In a report titled, “Parties with Kids: Motivating More Visits,” the […]


Higher Education Officials, Politicians Continue to Gauge Alumni Success


Higher education has now become a commercial transaction between student and school. Universities and colleges have become increasingly competitive both  in athletics and in research. The rapid emergence of for-profit colleges over the last decade is perhaps the most significant trend in education. Meanwhile, a number of low-income students are discovering that the return on […]


U.S. College Students Eager to Seek Career Counseling, Assistance from Educational Leaders


An aging workforce lacking the necessary skills and talents is one of the major threats experienced by the U.S. economy. Collaboration between government, educators and companies will prove crucial for the continued development of this nation’s future. In order to gain some insight into the educational development of today’s youth, Noel-Levitz recently issued the results […]


Simple Aches and Pains that Aren’t so Simple


For the most part, mild to moderate pain and discomfort are temporary and can be ignored or relieved with self-care. However, there are times when that uneasy feeling could mean something serious. Sudden numbness in the limbs, facial weakness, severe headache and a feeling of confusion may sound like a good excuse to take a […]