Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube… the list of social media sites continues to grow.. We recently had a conversation with account managers at McKeeman Communications, one of the top public relations firms in North Carolina and Tennessee, to find out more about social media and how to choose the platforms that are right for you.
Q: Which social media platform is the best for businesses?
McKeeman Communications: While the vast majority of businesses have a Facebook page, this may not always be the best social media site for every business. Choosing a social media platform is a lot like sifting through public relations firms. You have to find one that speaks to your demographic and helps you meet your goals. Another bit of advice is to pay attention to the resources that you have available. For example, if you don’t have the equipment or manpower to promote your business with video, then you might want to stick with a platform that allows you to share text posts or images quickly and efficiently.
Q: Why is social media so important?
McKeeman Communications: There are two reasons that social media matters: your customers and your competition. The vast majority of consumers these days turn to the web first before making any type of purchasing decision. And you can bet they will wind up on social media to read reviews of your business, products or people. Even if you have shied away from social media until now, it’s never too late to jump in and get noticed. Actually, not having a social media presence may even be harming your business, since shoppers want to see you engage with your customers in a positive and reciprocal manner.
Q: Should I hire a social media manager or handle it for myself?
McKeeman Communications: Most public relations firms can handle your social media posting and engagement for you. However, if you are a small business and looking to entrust some social media projects to an employee, make sure that they are knowledgeable about the industry, understand your audience and are up-to-date on your current brand standards and protocols. Remember: your social media outlets are, in essence, your brand’s own personal microphone online.
Q: What are the most profitable types of content?
McKeeman Communications: Again, that depends on your goals. Like choosing between public relations firms, the type of content you use in your marketing depends on where your customers are spending their online time. The three primary types of content that get attention are video, imagery and, stories.
McKeeman Communications recommends that all businesses maintain at least one or two social media pages. This helps you stay relevant, be more in touch with your customers and gives you a public forum upon which to share exciting news, developments and products.
Stop searching “public relations firms near me,” and start your PR campaign off on the right foot. McKeeman Communications has more than 25 years of marketing experience, and we’ve changed as the digital world has taken over. Our team can help you become the master of your social domain so that you can tell your story to the people who need to hear it.
