post

Importance of Early Branding in Small Business

Branding

A lot of small businesses start out trying to be everything to everyone only to realize that this was not an effective strategy. How do you better define your brand? And what does it even mean to have a brand? Each day, consumers are exposed to over 3,500 brand messages. It’s important for a brand […]

post

GE Pro Elite Team Informs Consumers About Contaminants in Community Water Supplies

GE Pro Elite

The knowledgeable leaders behind the GE Pro Elite water treatment system warn U.S. residents that drinking water may contain hidden contaminants. Organic and microbial contaminants are not always detectable by the consumer, cautions the GE Pro Elite team, in this interview with the staff of Interview and News. Below, a representative from GE Pro Elite […]

post

Reports Indicate Trend Towards Race and Gender Equality in Business

According to a new report by BizBuySell, 86 percent of respondents who were selling businesses are Caucasians. More minorities are stepping up as buyers as Caucasian business owners decide to pursue retirement or other business activities. In the survey, 43 percent of Asian buyers reported that they currently own a business. This indicates that they […]

post

US Postal Service Takes $1.9 Billion Hit

The United States Postal Service had a devastating end to the second quarter of 2014. In a report released by Reuters, the USPS posted a net loss of nearly $2 billion as lawmakers continue to bicker over offering financial relief and first-class mail service failed to pick up after a slow first quarter. First-class mail […]

post

James Cullem Offers Advice and Insight into the World of Intellectual Property

James Cullem

According to patent attorney James Cullem, intellectual property is an often overlooked element of business operations. Most executives, he says, rely heavily on the legal department to address intellectual property (IP) issues. Here, James Cullem explains why intellectual property can help a business accomplish a broad array of management goals, from generating revenue systems to […]