Doug Battista, the Human Resources Vice President for Jenny Craig, a Nestlé brand, has watched the push for businesses to find a “brand” with interest. In his many years of work in human resources, Doug Battista has found that image is everything for many employees. Just as businesses are urged to work on branding, he urges his staff to do the same.

Doug Battista emphasizes the importance of “personal branding.” It can be applied to every facet of a person’s life, but it is especially important in an office environment, where decisions about promotions and raises are often made based on an overall snapshot of a person.